𝗧𝗵𝗶𝘀 𝗜𝘀 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝘀 𝗙𝗮𝗶𝗹𝗶𝗻𝗴!

To safeguard a new or established business, it is necessary to understand the things that can lead to business failure and how best to manage or avoid them.

The most common reasons small businesses fail includes Lack of Funding, retaining an inadequate management team, a faulty business model and unsuccessful marketing initiatives.

📌 𝗜𝗻𝗮𝗱𝗲𝗾𝘂𝗮𝘁𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
Every small business needs a strong management team to continue operations well into the future. When the business owner or management spends less attention to the business and team, it affects every other areas of the business and this might lead to closing down the business.

📌 𝗜𝗻𝗮𝗱𝗲𝗾𝘂𝗮𝘁𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴
Every entrepreneur who wants to succeed in business should have a solid understanding of their industry, business model and competitors before starting a small scale business. Creating and sustaining a business plan is key to running a successful company.

📌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝗲𝗱𝘀
When businesses underestimate the total cost of early marketing campaigns and realistic budgets, it can be difficult to secure and direct capital for marketing needs. This in most cases shut businesses out of the market. Therefore, having realistic projection for target audience reach and sales conversion is a crucial contributor to a successful marketing campaign.

📌 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
This is the major reason why businesses fail. When the cost of production, marketing and delivery outweigh the revenue generated from sales over a period, small businesses suffer financial challenge and in most cases close down.To avoid this, business owners should first establish a realistic budget and follow it strictly.

In response to help businesses overcome financial constraints, the Central Bank of Nigeria has initiated a loan support fund to help MSMEs power and grow their businesses.For more information on this, go to this link and access this fund while it last.