For your social media content to attract leads, you need a quick boost in strategy to make sure your content is appealing to your targeted audience and getting inbound requests and messages.
So if none of your customers or followers are reaching out to you, itโs a telltale sign that something should be changed.
In a quick review, here are four ways to bolster your strategy to attract those leads.
โ ๐๐ผ๐ฐ๐๐ ๐๐ผ๐๐ฟ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ผ๐ป ๐ถ๐ป๐๐ฒ๐ฟ๐ฒ๐๐๐ถ๐ป๐ด ๐๐๐ผ๐ฟ๐ถ๐ฒ๐
They donโt have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs, or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too.
โ ๐๐ผ๐ป๐ฑ๐๐ฐ๐ ๐ฎ ๐ฝ๐ผ๐น๐น ๐ฎ๐๐ธ๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐๐๐ฝ๐ฒ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ฎ๐ป๐ ๐บ๐ผ๐๐
If you feel like youโre unsure what your followers really care about, utilize the poll. Itโs possible youโve been creating content for something theyโre peripherally interested in, but they are really curious about how you created your productโs landing page or how you scaled your company one year in.
โ ๐๐ผ๐๐ ๐ฎ ๐ค & ๐ ๐ผ๐ป ๐๐ฎ๐ฐ๐ฒ๐ฏ๐ผ๐ผ๐ธ ๐ผ๐ฟ ๐๐ป๐๐๐ฎ๐ด๐ฟ๐ฎ๐บ ๐๐ถ๐๐ฒ
Be open to what you havenโt yet considered.
In addition to the polls, also use the โQuestion and Answerโ on Facebook or Instagram live functionality so people can submit, in their own words, what they most want you to talk about.
โ ๐ ๐ฎ๐ธ๐ฒ ๐๐๐ฟ๐ฒ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฐ๐ฎ๐น๐น ๐๐ผ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ผ๐๐
Without a call to action, people simply donโt know how to engage. This sounds so simple but is often overlooked. Make sure thereโs a call to action in every single post!
It doesn’t have to be the same every time, but use something like, โMessage me if youโre interested,โ or โFollow me for more content like this.โ๐๐ง ๐บ๐ฐ๐ถ ๐จ๐ฐ๐ต ๐ท๐ข๐ญ๐ถ๐ฆ ๐ณ๐ฆ๐ข๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ช๐ด ๐ฑ๐ฐ๐ด๐ต, ๐ด๐ฉ๐ฐ๐ฐ๐ต ๐บ๐ฐ๐ถ๐ณ ๐ง๐ข๐ท๐ฐ๐ณ๐ช๐ต๐ฆ ๐ฒ๐บ๐ผ๐ท๐ถ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ต ๐ด๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ
