For your social media content to attract leads, you need a quick boost in strategy to make sure your content is appealing to your targeted audience and getting inbound requests and messages.
So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed.
In a quick review, here are four ways to bolster your strategy to attract those leads.
➊ 𝗙𝗼𝗰𝘂𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀
They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs, or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too.
➋ 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗮 𝗽𝗼𝗹𝗹 𝗮𝘀𝗸𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝘆𝗽𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝗺𝗼𝘀𝘁
If you feel like you’re unsure what your followers really care about, utilize the poll. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in.
➌ 𝗛𝗼𝘀𝘁 𝗮 𝗤 & 𝗔 𝗼𝗻 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗼𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗟𝗶𝘃𝗲
Be open to what you haven’t yet considered.
In addition to the polls, also use the “Question and Answer” on Facebook or Instagram live functionality so people can submit, in their own words, what they most want you to talk about.
➍ 𝗠𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘀𝘁
Without a call to action, people simply don’t know how to engage. This sounds so simple but is often overlooked. Make sure there’s a call to action in every single post!
It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.”𝘐𝘧 𝘺𝘰𝘶 𝘨𝘰𝘵 𝘷𝘢𝘭𝘶𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵, 𝘴𝘩𝘰𝘰𝘵 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝗲𝗺𝗼𝗷𝗶 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘴𝘦𝘤𝘵𝘪𝘰𝘯